- Vertical Market Software, Consumer Technology
- Partnering with Founders, Buy-and-Build
Native Instruments (formerly Soundwide) is the leading player in the digital music creation, production, mixing, and mastering space, shaping the future of music and audio creation with new creative possibilities for musicians, producers, and audio engineers.
Native Instruments was formed through the combination of three market leading brands in music creation: Native Instruments, iZotope and Plugin Alliance. The combined company (renamed Native Instruments) is today one of the largest and most influential companies in the music technology industry, offering best in class audio content, virtual instruments, software plug-ins as well as hardware to millions of creators worldwide, from award-winning artists to first-time producers.