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Vendavo Secures Strategic Investment to Accelerate Growth

Press Releases — Aug 04, 2021



Deal Facts

North America


Denver, CO – Vendavo, the global market leader in AI-enabled SaaS pricing and CPQ solutions, today announced it has secured a major round of strategic investment from Accel-KKR, along with a re-investment by current owner Francisco Partners. With this investment, Vendavo will scale product development to satisfy client demand for innovative B2B commercial solutions, fund future go-to-market strategies, and accelerate partnership and M&A opportunities.

Vendavo has already earned best-in-class customer loyalty and retention by providing leading-edge, SaaS solutions for pricing and CPQ with embedded AI that unlocks profitability and growth for global B2B organizations, many of which have diverse and complex configuration, pricing and selling needs.

“Our solutions are already delivering tangible results for our current customers, and they’ll only grow in importance for the rest of the market as digital transformation and B2B omnichannel ecommerce become more widespread,” said Bruno Slosse, CEO of Vendavo. “In order to survive today’s challenges, B2B organizations need the ability to quickly go to market with the right products at the right prices, every time. Those challenges and tomorrow’s opportunities require modern, intelligent solutions that enable commercial excellence. This investment from two premier software investors will further accelerate Vendavo’s industry leadership position through continued product innovations and a focus on our customers’ success."

Less than 15% of the top 10,000 B2B companies currently employ price optimization and management (PO&M) for their commercial processes. This means there is a multi-billion-dollar global market opportunity for Vendavo as a proven leader in POM technology, customer support and satisfaction.

Founded in 1998, Vendavo has been a constant innovator in its category, delivering:

An average 1-3% annual revenue lift for customers and 10-30% increases in profits.
An industry-best 95%+ customer retention rate.
SaaS revenue growth rates of 50%+ year over year.
Multiple awards and recognitions for both business success and workplace culture.
Dean Jacobson, Managing Director at Accel-KKR, added, “Moving forward, it’s hard to overstate the opportunity ahead for Vendavo. More than ever, dynamic pricing is the most powerful, short-term lever for C-suites to drive revenue growth and increased profitability. Vendavo has already proven to many top-tier B2B enterprises that it has the best available solutions to that challenge, and these new investments will enable us to continue revolutionizing how companies optimize their commercial outcomes. There’s a clear road ahead toward even bigger success, and we look forward to embarking on the journey with our partners at Vendavo and Francisco Partners.”

“We continue to see a substantial growth opportunity ahead for Vendavo,” said Petri Oksanen, Partner at Francisco Partners. “We’re proud to have helped them transition from on-premises to completely SaaS over the last six years, and that’s led to outstanding customer ROI, terrific time-to-value, and a best-in-class retention rate. We’re choosing to re-invest in their success, because they’re poised to tremendously extend their leadership position across the commercial excellence and pricing paradigm.”

Lazard and Spurrier Capital Partners served as financial advisors to Vendavo. Accel-KKR was advised by Kirkland & Ellis and Francisco Partners was advised by Paul Hastings.

About Vendavo

Vendavo provides leading-edge pricing and sales SaaS solutions with embedded AI to empower global manufacturers and distributors to digitally transform their commercial operations in order to unlock value, grow margins, accelerate revenue, and achieve Commercial Excellence. We enable the most demanding B2B organizations to develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience.

Vendavo has offices in Denver, Dallas, Düsseldorf, Prague, Ostrava, and Stockholm. For more information, please visit

About Accel-KKR

Accel-KKR is a technology-focused investment firm with over $10 billion in capital commitments. The firm focuses on software and tech-enabled businesses, well-positioned for topline and bottom-line growth. At the core of Accel-KKR’s investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value alongside management by leveraging the significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions, including buyout capital, minority-growth investments, and credit alternatives. Accel-KKR also invests across various transaction types, including private company recapitalizations, divisional carve-outs and going-private transactions. In 2019 and 2020, Inc. named Accel-KKR “PE 50 – The Best Private Equity Firms for Entrepreneurs” in its annual list of founder-friendly private equity firms. Accel-KKR’s headquarters is in Menlo Park, with offices in Atlanta and London. Visit to learn more.

About Francisco Partners

Francisco Partners is a leading global investment firm that specializes in partnering with technology and technology-enabled businesses. Since its launch over 20 years ago, Francisco Partners has invested in more than 300 technology companies, making it one of the most active and longstanding investors in the technology industry. With more than $25 billion in assets under management, the firm invests in opportunities where its deep sectoral knowledge and operational expertise can help companies realize their full potential. For more information on Francisco Partners, please visit

Vendavo solutions use big data analytics to help the world’s largest companies in a variety of industries to optimize and manage complex pricing and deal terms. By delivering simple, actionable guidance to the front lines, Vendavo enables salespeople to negotiate confidently and sell more profitably. Vendavo solutions are deeply embedded in customer processes and drive significant value and return on investment by enhancing pricing discipline, optimizing pricing decisions using a variety of idiosyncratic factors, and streamlining B2B deal management.