Back To Media

Francisco Partners to Acquire Business-to-Business Pricing Leader Vendavo, Inc.

Press Releases — Oct 01, 2014



Deal Facts

North America


Francisco Partners, a global technology-focused private equity firm, today announced it has signed a definitive agreement to acquire Vendavo, Inc., a leader in business-to-business (B2B) pricing solutions. Based in Mountain View, Calif., Vendavo provides revenue and price optimization and management solutions for B2B mid-market and enterprise companies.

Upon finalization of the acquisition, Francisco Partners will have a controlling stake in the Silicon Valley firm. Vendavo completed a record first half of 2014, with a nearly 30-percent growth in bookings and the release of two breakthrough solutions for price and sales effectiveness. The acquisition by Francisco Partners will bolster Vendavo’s aggressive growth strategy, enabling the company to expand sales and marketing while accelerating cloud development.

“Pricing is one of the most important factors for driving profit to the bottom line, and Vendavo is an early mover in the B2B pricing space,” said Petri Oksanen, a partner at Francisco Partners. “We are impressed with Vendavo’s portfolio of flagship customers and the enormous transformative opportunity that exists in B2B pricing. We look forward to partnering with the Vendavo leadership team to capitalize on this market opportunity and accelerate growth.”

Vendavo helps companies maximize profitability by delivering simple, actionable and timely guidance that empowers salespeople to close deals faster, increase win rates and boost margins on every transaction. Vendavo delivers $2.5 billion in additional profit annually to customers in consumer goods, distribution, manufacturing, technology and medical devices.

“We are thrilled that Francisco Partners shares our vision and sees the huge growth opportunity before us,” said Neil Lustig, CEO of Vendavo. “Vendavo is committed to innovate and refine our technology to provide even greater value, insights and agility for decision-makers in an ever-changing market. This is an exciting new chapter for Vendavo; Francisco Partners’ proven record of supporting companies with technologies that transform business gives us great confidence for the road ahead.”

Francisco Partners was advised by JMP Securities, and Vendavo was advised by William Blair. Financial terms of the transaction were not disclosed.

About Vendavo
Vendavo harnesses the power of Big Data to generate actionable insights that enable businesses to sell more profitably. Our price optimization and management solutions help global customers make better data-driven decisions for pricing and sales effectiveness. Using cutting-edge analytics and deep industry expertise, Vendavo boasts the largest number of implementations for B2B enterprises in the industry, having helped more than 300 company divisions dramatically increase revenue, improve profit margins and maximize shareholder value. The Silicon Valley firm has on-premises, hybrid, and software-as-a-service (SaaS) offerings available for different customer needs and requirements. Located across the globe, Vendavo is the solution of choice for Fortune 500 companies in industries such as chemicals and process industries, consumer packaged goods, wholesale distribution, energy and utilities, technology, industrial manufacturing, and medical devices and consumables. Learn how you can increase frontline responsiveness and effectiveness at