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Francisco Partners Completes Acquisition of Vendavo, Inc.

Press Releases — Oct 30, 2014



Deal Facts

North America


Francisco Partners, a global technology-focused private equity firm, today announced it has completed the acquisition of Vendavo, Inc., a leader in business-to-business (B2B) pricing solutions. David Mitchell, an operating partner of Francisco Partners, will join Vendavo as CEO and lead the company's worldwide business strategy and operations. Incumbent CEO Neil Lustig will transition into an advisory role with Vendavo. Francisco Partners now has a controlling stake in the Silicon Valley company.

"It is truly a privilege to join Vendavo," said Mitchell. "The company has an impressive list of customers and a strong portfolio of innovative products. I look forward to working with the leadership team to fully capitalize on Vendavo's tremendous growth opportunities and take the company to new heights."

Bringing more than 25 years of experience as a software executive, Mitchell has a track record of successfully scaling technology companies to generate significant growth. Previously, Mitchell was the president and CEO of Global 360, an enterprise business process management solutions provider, and CEO of webMethods, an enterprise software company focused on application, business process and B2B partner integration.

"Vendavo has built a terrific foundation and we look forward to working with David and the team," said Petri Oksanen, a partner at Francisco Partners. "Combining the management talent of Vendavo and Francisco Partners puts the company in an excellent position to usher Vendavo into its next stage of growth. We look forward to the company's continued success in the marketplace."

The acquisition by Francisco Partners provides additional resources to bolster Vendavo's aggressive growth strategy, enabling the company to expand sales and marketing while accelerating cloud development. Vendavo completed a record first half of 2014, with nearly 30-percent growth in bookings, and the release of two breakthrough solutions for price and sales effectiveness. Based in Mountain View, Calif., Vendavo provides revenue and price optimization solutions for B2B mid-market and enterprise companies.

Francisco Partners was advised by JMP Securities, and Vendavo was advised by William Blair. Financial terms of the transaction were not disclosed.

About Vendavo
Vendavo harnesses the power of Big Data to generate actionable insights that enable businesses to sell more profitably. Our price optimization and management solutions help global customers make better data-driven decisions for pricing and sales effectiveness. Using cutting-edge analytics and deep industry expertise, Vendavo boasts the largest number of implementations for B2B enterprises in the industry, having helped more than 300 company divisions dramatically increase revenue, improve profit margins and maximize shareholder value. The Silicon Valley firm has on-premises, hybrid, and software-as-a-service (SaaS) offerings available for different customer needs and requirements. Located across the globe, Vendavo is the solution of choice for Fortune 500 companies in industries such as chemicals and process industries, consumer packaged goods, wholesale distribution, energy and utilities, technology, industrial manufacturing, and medical devices and consumables. Learn how you can increase frontline responsiveness and effectiveness at

About Francisco Partners
Francisco Partners is a global private equity firm that specializes in investments in technology companies. Since its launch over a decade ago, FP has raised approximately $7 billion and invested in more than 100 technology companies, making it one of the most active investors in the industry. The firm invests in transaction values ranging from $50 million to over $2 billion, where the firm's deep sub-sector knowledge and operational expertise can help a company realize its full potential.

Vendavo solutions use big data analytics to help the world’s largest companies in a variety of industries to optimize and manage complex pricing and deal terms. By delivering simple, actionable guidance to the front lines, Vendavo enables salespeople to negotiate confidently and sell more profitably. Vendavo solutions are deeply embedded in customer processes and drive significant value and return on investment by enhancing pricing discipline, optimizing pricing decisions using a variety of idiosyncratic factors, and streamlining B2B deal management.