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bswift appoints Ted Bloomberg as New Chief Executive Officer

Press Releases — Dec 01, 2022



Deal Facts

North America

Divisional Carve-Outs

bswift appoints Ted Bloomberg as New Chief Executive Officer

Seasoned Leader Brings Proven Record of Innovation, Service Excellence and Growth to bswift
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CHICAGO** - bswift, a leading provider of benefits technology and services, announced today that Ted Bloomberg has joined the company as its Chief Executive Officer. Ted’s appointment reflects the company’s continued commitment and focus on delivering best-in-class service and product innovation to bswift’s partners and customers.

“Ted is a seasoned health care delivery executive and brings the right blend of health, benefits, innovation and leadership experience to lead bswift and address customers’ needs,” said Justin Chen, Partner at Francisco Partners. “This is a transformational moment for the company, and we are thrilled to have Ted on board to drive the next chapter of growth for bswift.”

Ted, who most recently served as COO of HealthEquity, brings 25 years of leadership experience and executive management in technology companies. During his tenure, HealthEquity delivered impressive organic growth while also acquiring and integrating several companies. Prior to HealthEquity, Ted held executive roles at The Mutual Fund Store, Financial Engines and TD Ameritrade. Ted is a graduate of Cornell University with a degree in Industrial and Labor Relations. 

"I am very excited for the opportunity to lead this exceptional organization of dedicated, passionate and talented professionals. bswift’s products and services are important to our channel partners, customers, and the broader HR and health care ecosystems. I am honored to work alongside my colleagues to continue disrupting the benefits technology market through our service, new products, strategic partnerships and investment in benefits expertise," said Ted.

Jin Oak Ha, prior CEO of bswift, will remain as a leader within CVS Health. Ted said, “Jin Oak has been instrumental in bswift’s evolution, and we thank her for her leadership and commitment. Her passion for driving operational improvements and delivering a comprehensive talent strategy has ensured that bswift is on a solid foundation for the future.”

Francisco Partners’ growth investment and acquisition of bswift from CVS Health closed in November 2022.

About bswift

bswift helps customers change the way their employees perceive and engage with their benefits through a proven blend of adaptive technology, service excellence, and compassionate service. Their intuitive, personalized enrollment experience inspires confidence and connects employees to the resources they need to achieve their personal ambitions. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. For more information on bswift, please visit

About Francisco Partners

Francisco Partners is a leading global investment firm that specializes in partnering with technology and technology-enabled businesses. Since its launch over 20 years ago, Francisco Partners has invested in over 400 technology companies, making it one of the most active and longstanding investors in the technology industry. With approximately $45 billion in capital raised to date, the firm invests in opportunities where its deep sectoral knowledge and operational expertise can help companies realize their full potential. For more information on Francisco Partners, please visit

Media Contacts

Maria Keller
[email protected]

Francisco Partners
Whit Clay / Sarah Braunstein
[email protected] / [email protected]